As we have discussed in previous articles, we know that diving into the technological era means fully embracing it. We cannot afford to be in the middle ground, as people will not take notice of us. That’s why in this article, we will explore what e-commerce is, its importance in today’s times, and how it can help your business.
What is e-commerce?
Most of us have come into contact with it, even if we don’t realize it, as it is very common nowadays. ” So, we already have an idea of what it’s about. Indeed, it refers to all the online purchases we can make, whether it’s for a product or service. We have an infinite number of things at our fingertips.
E-commerce has experienced significant growth in Mexico, with a 28.3% increase from 2016 to 2017. This is due to the great opportunity that companies and individuals have recognized to sell their products to the most remote corners of the planet. That’s why it’s no longer uncommon to buy an item that is only available in a specific country without having to go there—it’s truly wonderful!
Payment methods have become very flexible. You no longer must rely solely on credit cards. Now there are options like PayPal, bank transfers, virtual cards, and even pages that allow you to make cash payments at convenience stores, of which there are many in the country—usually one on every corner. This is also an important factor that has contributed to the growth of this tool.
Now that you know all of the above, let’s present some data to further convince you of the importance e-commerce holds in the current world. Forbes magazine highlighted some of the strongest aspects on which e-commerce is based:
Availability of sales 24/7, 365 days a year.
Competing at any level, face-to-face with the big players.
Developing international business without leaving your office.
Eliminating many intermediaries while maintaining control over sales.
Cost reduction compared to physical stores.
Marketplaces provide visibility to your products globally within hours.
Opening new markets becomes accessible by reducing costs.
New professions emerge to cater to e-commerce.
If we analyze the above data, we can see that it is a great option, for example, for a company that is starting to produce its products but does not have a physical store yet and finds it difficult to afford one. In this case, e-commerce can be of great help, allowing them to offer their products and reach much further than a physical store ever could.
Another factor is availability because the fact that you can buy anything, anytime, 24/7, is something that many of us love. You don’t have to wait for the store to open or rush because they are about to close, which we have all experienced. With just a few clicks, your product is on its way. And let’s not deny it, who doesn’t like ease and convenience?